Churchill Downs ‘Still In The Process’ Of Finalizing KY Online Sportsbook Deals

Written By Matthew Bain on July 12, 2023
Churchill Downs online sportsbook negotiations, from playkentucky.com

FanDuel won’t be the only known sports betting partner of Churchill Downs Inc. for long.

A CDI spokesperson told PlayKentucky Wednesday morning that the Kentucky gambling giant is nearing the end of its negotiation process with other operators for Kentucky online sportsbooks.

“We are still in the process of finalizing a few of our online partner deals and will announce them once complete,” Tonya Abeln, CDI’s vice president of communications, told PlayKentucky. “Of course we are thrilled that FanDuel is among them.”

Retail sports betting is set to launch in Kentucky on Sept. 7, and online apps will go live on Sept. 28.

Potential Churchill Downs Inc. online partners

FanDuel confirmed its partnership with Churchill Downs back in June. So far, two of CDI’s other likely potential partners (based on other current deals involving horse betting or sports betting in other states) — DraftKings Sportsbook KY and Bet365 Sportsbook KY — have not returned PlayKentucky‘s request for comment on their Kentucky plans.

As the biggest gambling company in Kentucky by far, it would make sense CDI would have the negotiation leverage to partner with the biggest companies in sports betting. So does that mean a BetMGM Sportsbook KY is in the mix as well? Time will tell.

We do already know that CDI has applied for retail sports betting licenses at all of its established gambling facilities. Abeln told that to PlayKentucky in the same email she talked about online partnership negotiations.

Once Derby City Gaming opens in downtown Louisville, CDI will run seven racetracks, simulcast facilities and historical horse racing gaming facilities in Kentucky. Does that mean it will have seven online partners? Again, time will tell.

Projecting FanDuel’s role in CDI sportsbook empire

For now, we can only give an educated guess that there will be a retail FanDuel Kentucky either at Churchill Downs or the currently running Derby City Gaming location, just minutes from the historic racetrack.

The only other confirmed sportsbook partnership belongs to Caesars Kentucky, which is gaining market access via a joint deal with Keeneland and Red Mile, the two racetracks in Lexington.

Photo by PlayKentucky
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Matthew Bain

Matthew Bain started as a Content Manager for PlayKentucky and other Catena Media sites in 2022. He covered the launch of Massachusetts sports betting and the Prop 26 vs. Prop 27 battle in California. Before that, he spent six years as a sports reporter and then deputy sports editor for the Des Moines Register, during which time he won nine statewide journalism awards, including the Genevieve Mauck Stoufer Outstanding Young Iowa Journalists Award. As deputy sports editor, Matthew oversaw the Register's recruiting coverage while also innovating the outlet's high school sports coverage. Matthew graduated from San Diego State and grew up in California, but he's somehow a Boston Celtics fan. Long story.

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